Encounter the Self – Branding

Encounter the Self had a specific mission for me – to create branding for a service that is part psychic reading and part intuitive counseling. The moodboards started with a rich deep navy blue and some blush pink tones. We iterated on a few concepts to truly pull in the nature of of the brand. I started with a more mystical theme and played around with a tarot card style, as well.

We ultimately landed on a more cohesive approach to a representation of women in an introspective gaze.

The business cards were designed with a soft pink background and navy lettering.