Encounter America – Logo and Business Cards

When my good friend started on her skoolie adventure on the road, I jumped right on it to design a logo she could use on her social media accounts and in her branding. I also surprised her with business cards she should share with people she would meet on her new life on the road! I took direction from her design and decor on her bus. Lots of pinks, rust, and cream.

The logo itself has lots of meaning, from her white bus to the evil eye wheels, it all came together perfectly.

I created some submarks and incorporated in her taglines.

I pulled all of those elements together into business cards, including adding in the open road to the back side.